“Holy” is the most misunderstood word in the dictionary.
When I mention the Holiness Pillar, leaders get nervous.
They picture a monk in a monastery.
They picture a judgmental hypocrite pointing fingers.
They picture a list of “Don'ts”—don't drink, don't cuss, don't have fun.
Let's reclaim the word.
In Hebrew, the word is Kadosh. It doesn't mean “Better than you.”
It simply means “Set Apart” or “Distinct.”
In a marketplace defined by greed, anxiety, and cutthroat competition, a leader who operates with integrity, peace, and generosity is Holy. Not because they are perfect, but because they are distinct.
The Superhuman Leader refuses to be a commodity. They refuse to blend in.
The Scalpel in the Surgeon's Hand
Imagine a surgeon about to perform a life-saving operation.
On the tray, there is a scalpel.
Why is that scalpel kept in a sterile wrapper? Why is it washed and set apart from the kitchen knives?
Not because it's “better”
The scalpel is not superior to the steak knife.
Because it has a special purpose
It is used to heal. It must be clean.
If the scalpel gets dirty, the Surgeon cannot use it.
“If you keep yourself pure, you will be a special utensil for honorable use. Your life will be clean, and you will be ready for the Master to use you for every good work.”
2 Timothy 2:21
This is the “Why” behind Holiness.
We don't pursue character to earn brownie points with God. We pursue character so we can be useful.
God cannot use a dirty vessel to pour out clean water.
What “Set Apart” Looks Like in Business
Holiness isn't just about your private morality (though it starts there). It is about your public strategy.
Set Apart in Integrity
When the industry standard is to “fudge the numbers” or “hide the fine print,” you don't. You tell the truth even when it costs you money.
The Result:
Unshakeable Trust
Set Apart in Conflict
When a competitor attacks you, the world says “Sue them.” Holiness says “Bless them.”
The Result:
You break the cycle of toxicity
Set Apart in Anxiety
When the market crashes and everyone is panicking, you are anchored in Peace (The Happy Pillar).
The Result:
You become a lighthouse in the storm
| The Conforming Leader | The Holy (Set Apart) Leader |
|---|---|
| Driven by Fear | Driven by Love |
| Uses people to get money | Uses money to bless people |
| Hides mistakes | Confesses mistakes |
| Blends in | Stands out |
Check Yourself
Is there any area of your business that looks exactly like the world? (That is your opportunity for Holiness).
How to Be In the World, But Not Of It
This is the hardest balance in leadership.
If you are too “set apart,” you become irrelevant and weird.
If you are too “in the world,” you lose your distinctiveness.
The Superhuman Strategy:
Cultural Relevance
We speak the language of our industry. We are excellent. We are sharp.
Kingdom Distinctiveness
We operate by a different Constitution.
The Litmus Test
If you were put on trial for being a Christian leader, would there be enough evidence in your business decisions to convict you?
The Full Picture
You have made it.
You have walked through the 4 Cornerstones (Love, Purpose, Passion, Persistence).
You have built the 10 Pillars (Happy, Hungry, Helpful, Humble, Humorous, Honest, Healthy, Holistic, Human, Holiness).
This is the Superhuman Framework.
It is not a checklist of rules. It is a roadmap to Freedom.
It is the path from Overwhelmed Owner to Flourishing Steward.
The framework is simple. Living it is the adventure of a lifetime.
Are you ready to begin?
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Become a MemberFrequently Asked Questions
It can—but that is counterfeit holiness, not the real thing. True holiness produces humility, not pride. When you genuinely pursue God, you become more aware of your own failures, not less. You extend more grace to others because you know how much you need it yourself. Self-righteousness is the Pharisee who thanked God he was not like other people. True holiness makes you more compassionate, not more condemning.
Legalism focuses on external rules; holiness focuses on internal transformation. Legalism is about what you cannot do; holiness is about who you are becoming. The key is motivation: Are you avoiding sin to earn favor with God, or because you love Him and want to reflect His character? Holiness flows from relationship, not religion. It is the natural fruit of intimacy with a holy God, not a checklist to earn His approval.
Absolutely—that is exactly where holiness matters most. Holiness is not about escaping secular environments but about being set apart within them. Daniel served in Babylon. Joseph led in Egypt. Esther influenced in Persia. You can maintain moral integrity, speak truth, treat people with dignity, and honor God in any environment. Your holiness may look different from those around you, but that difference is precisely the point—and precisely your witness.
Your past does not disqualify you; it qualifies you to understand grace. Scripture is full of holy leaders with unholy pasts: David the adulterer, Peter the denier, Paul the persecutor. Holiness is not about a perfect record—it is about a present direction. The question is not "Have you always been holy?" but "Are you pursuing holiness now?" God specializes in making holy vessels out of broken ones.
The secret is to realize that Someone is always watching. Living coram Deo—before the face of God—means you never actually have a private moment. But beyond that, true holiness becomes internal, not just behavioral. When you genuinely love what God loves and hate what He hates, you do not need external accountability for every moment. Character is who you are when no one is watching—and God is always watching.
Perfect holiness will not be achieved until glory—but real, substantial, progressive holiness is absolutely achievable. Scripture commands us to be holy, and God does not command the impossible. Through the Holy Spirit, you can genuinely grow in holiness over time. You will not be sinless, but you can sin less. You will not be perfect, but you can make real progress. Holiness is both a position (you are set apart in Christ) and a process (you are being transformed).