I believed him. I dropped out. I joined the Navy. Decades later, after building a successful business that almost broke me, I discovered the truth: I wasn't meant to carry the weight alone.
George B. Thomas
Founder, Spiritual Side of Leadership
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Years in Marketing
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I'm the HubSpot educator who built a business. The dedicated father who smiles so damn big because of his family. The man of faith who sees purpose beyond himself.
But I wasn't always this person. The journey here was messy, painful, and exactly what needed to happen.
A math teacher said that to me in the middle of class. And I believed him. Six weeks later, I dropped out of high school and joined the Navy. Those words followed me for years.
A colleague mentioned "some company called HubSpot" doing the world's largest webinar. I tweeted my way to free tickets. The moment I walked into INBOUND, something fundamentally changed. Their humanity-focused message spoke to my soul and my purpose.
I got a career-changing phone call from Marcus Sheridan, author of "They Ask, You Answer." He offered me a job at The Sales Lion. For five years, he challenged me to be better. I recorded 271 episodes of the Hubcast. I built a community. I found my voice.
I launched Sidekick Strategies. Clients happy. Revenue growing. Team depending on me. From the outside, everything looked perfect. But at 11:47 PM, staring at my laptop, I wondered if I was failing at business, family, and faith all at once.
Every morning, I started opening my Bible and asking: "What do I need to know to lead well today?" Those writings became my anchor. I wasn't the savior of my business. I was the steward. That shift changed everything.
Most faith resources don't understand business. Most business resources ignore faith. I built SSOL because I needed both.
I had built a business, but I was losing my soul. The hustle fire that drove my success was burning me out.
Those morning writings reminded me of a truth I'd forgotten: I wasn't meant to carry this alone. I wasn't the savior of my business. I was the steward.
And that shift changed everything.
“Come to me, all you who are weary and burdened, and I will give you rest. Take my yoke upon you and learn from me, for I am gentle and humble in heart, and you will find rest for your souls.”
Matthew 11:28-29
Those private writings became hundreds of articles. Those morning reflections became podcasts. That personal journey became the foundation for Spiritual Side of Leadership.
To help leaders shift from ownership to stewardship, equipping them with biblical wisdom, practical tools, and compassionate guidance so they can flourish in business and faith without sacrificing either.
A world where every leader, regardless of their title, industry, or resources, has access to faith-grounded guidance that helps them lead with purpose, integrity, and peace.
This has always been a human-powered, AI-assisted journey.
The devotions, the heart, the mission? That's all human. The AI just helps me scale the impact.
The principles that guide everything we create.
This isn't about becoming more religious. It's about becoming less exhausted, more present, finding peace in the chaos.
I carry payroll too. I know the weight. I didn't learn this in seminary. I learned it in the trenches.
Premium wisdom shouldn't require premium pricing. Every leader deserves guidance that helps them flourish.
Tools for real leaders facing real challenges.
24/7 guidance rooted in biblical wisdom
Track your emotional and spiritual journey
Start each day with intention
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